About Us.
Founded in early 2025, Avezda was established to redefine modern beauty through the perfect balance of science, wellness, and technology. In a world where digital screens dominate our daily lives, we recognised the need for skincare that not only enhances appearance but also protects against the unseen effects of modern living. Our mission is simple: to create advanced cosmetic solutions that combine medical precision with luxurious self-care.
​
Our debut innovation, Loom, is a revolutionary eye serum - the first of its kind to bridge the gap between dermatological care and ocular protection. Being a registered medical device with the MHRA (UK's government agency responsible for regulating medicines), Loom has been clinically developed to protect against blue light damage, while also rejuvenating and restoring vitality to tired, stressed skin.
​
Enriched with a powerful blend of Lutein, Zeaxanthin, and a complex of essential vitamins and antioxidants, Loom works deep within the skin to reduce fine lines, puffiness, under-eye bags, and dark circles, revealing a smoother, brighter, and more youthful appearance. Its unique formulation also helps soothe itchy or allergy-prone eyes, calming irritation and strengthening the skin’s natural barrier against environmental stressors.
​
Unlike traditional creams or eye-drops, Loom is a cosmeceutical innovation - combining the elegance and sensory pleasure of a luxury serum with the proven efficacy of medical-grade science. Its lightweight, fast-absorbing texture leaves the skin refreshed, hydrated, and radiant, making it a perfect addition to any daily skincare or beauty routine.
​
Designed with everyone in mind, Loom complements both skincare and cosmetic regimens, creating a powerful relief for those who view screens daily, a flawless base for other facial care products or make-up, and ensures long-lasting comfort throughout the day. Whether you’re facing the effects of screen fatigue, lack of sleep, or the early signs of ageing, Loom offers a complete, science-backed solution that protects, perfects, and empowers.
​
At Avezda, we believe true beauty is both radiant and resilient. With Loom, we’re not just caring for your eyes - we’re illuminating them...
​
...or perhaps, il-LOOM-inating them ;)
​
Best Wishes
Team Avezda